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77%
SALQ4.A)
SALES
How would you rank these challenges from a retail and sales perspective from hardest to easiest?
Please rank all options.
Alignment across your business (advertising, brand, licensing, marketing, product development and sales)
Alignment with key external stakeholders – such as distributors, wholesalers, and retailers
Understanding the latest attitudes, behaviours, and consumption patterns of audiences
Educating buyers about latest trends
Reducing product development turnaround from ideation to “on the shelf” to hit retailer timelines
Delivering efficient range architecture
Convincing buyers to invest in your brand and products
Predicting future demand and tracking product life cycles
Tracking effectiveness of trade marketing activity and promotions
Achieving retailer sustainability targets
Identifying who the right retailers are for your brands and products
Opening new retailer doors
Building a ‘best in class’ organisation
Ensuring forecasting and stock management accuracies
Fully understanding retail strategies and measurement criteria
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